Branding and the Brain—What We Post On-Line Matters

Thanks, Kristen Lamb, for another informative blog 🙂 I have actually two foods I can never go back to. Scrambled eggs once made me very sick when in my teens, and I became averse to peanut butter – which I used to LOVE – during pregnancy. I don’t think I’ll ever be able to stomach either again. On the other hand, the smell and taste of apple crumble brings back happy memories of childhood in early autumn in England, when Mum would bake her own! I totally get what you are saying here, and can only hope that my own brand might bring some happy vibes to others 🙂 Thanks again for the great post! xox

Kristen Lamb's Blog

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We’ve been talking about social media and building a platform the past couple of posts. I know this is a topic that makes most of us break out in hives, especially when you don’t yet have a book for sale. Been there, done that. Got the t-shirt. It’s sort of like credit. You can’t get any credit because you don’t yet have any credit but you don’t yet have any credit because no one will give you credit because you don’t have credit.

My head hurts.

Thus, today is for all levels of authors. Yes, even Jane Newbie who hasn’t yet finished the first book. We are going to talk about the bare essence of branding.

In my book Rise of the Machines—Human Authors in a Digital World I go into a lot more detail about the science behind branding, but today we are going to talk about why our…

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